Wednesday, 13 July 2016

Harnessing Twitter Retargeting Ads to Find New Customers

Today email is one of the best ways to turn leads into customers, but companies are also finding success using Twitter retargeting ads as another way to convert leads. If you follow the five steps below you can see if this could be a viable channel for your business as well.

1. Choosing your Audience
Since match rates can vary widely, the larger the list you can start with the better. You’ll also want to use the segmenting features of your marketing software to target your campaign and increase success.

2. Splitting into Groups
To see if your retargeted ads are successful, you’ll need to create two groups: a test group that will see these new ads, and a control group that won’t.

If you can’t split your list within your marketing software, look for the export feature. Make sure you include email addresses for the best results.

The export will give you a file you can open in Microsoft Excel. You’ll want to randomize the file by adding a new column and filling it with the formula “=rand()”. Sort by the new column to complete the randomization. Now just move to the middle of the list and cut and paste the second half to a new sheet, deleting it from the original. Save both lists into their own files and upload them back into your software, make sure you give them each a notable name so you can keep track of the groups.

3. Upload your Lists
Next you’ll want to upload the test list you plan to retarget to Twitter Tailored Audiences.

4. Set up Reporting
You’ll want to monitor the success of each group so you’ll need to set up reporting. You’ll especially want to keep track of the “Lead to Customer Rate.” Twitter will also provide detailed analytics you can use to further fine tune your campaign.

Using the data you collect you can easily create a table for both groups comparing important factors like the number of opportunities and customers as well as the lead to opportunity and customer rates.

5. Choose the Content
Finally, you need to decide on the content you’ll be delivering: product awareness or bottom funnel.

Product awareness is the first stage. It introduces your product to potential customers and lets them know what it can do for them and why they need it. Consider using videos, a natural fit in the mobile first ecosystem of Twitter. You can also use blog entries with tips in your market and show how your product can help.

The next and final stage is bottom funnel content, which is everything else needed to convert your lead to a customer. Consider using reviews of your product on trusted third party review sites to show off your product in a positive light. You can also use case studies so potential customers put themselves in the shoes of others who have found success with your product.

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10 Tips for Crafting Highly Effective Marketing Emails

There is a trend today towards sending flashy emails incorporating the latest whiz-bang technologies, but in reality if your emails are all style over substance then any plain text email with a well written subject and body is going to get much better results and avoid your subscriber’s trash. Let’s take a look at 10 tips you must consider when preparing the next email for your marketing campaign.

Writing the Subject Line

The subject line is the first thing your subscribers will see, and you’ll want to make sure it’s not the only thing they see. It won’t matter how well written your email copy is if you can’t get people to open it first.

1. Use Actionable Language
The easiest way to incorporate actionable language is to use verbs that direct your subscribers to take action, for example to buy, download, try, sign-up, or register. This makes it clear to the reader what they will be able to do if they read your message.

2. Get Personal
Subscribers aren’t drawn in anymore with simple tricks like using their first name. To personalize emails today and get the best open rates you’ll want to use highly targeted subject lines based on all available information in your database, like demographics and past sales.

3. Be Clear
While using humor and other tricks may catch your subscriber’s eyes, make sure it’s secondary to writing a subject line that makes it clear what your message will be about.

4. Match the Subject to the Body
Just because you can draw people in with your subject line doesn’t mean you’ll have a good click through rate. If your copy doesn’t deliver on what the subject suggests you’ll see poor results and your subscribers will soon start ignoring your emails altogether.

Writing the Message Body

Now that you’ve crossed the first major hurdle and gotten your subscriber to open your message, how do you get them to take action?

5. Be Relevant
You’ve personalized the subject of your email, you’ll want to do the same to the body. Open your message by letting the subscriber know how you’re connected, reminding them of past dealings to jog their memory and make them more likely to click on what you currently have on offer.

6. From the Second Person
Instead of sayings “we” or “I” in your message, write from the second person using words like “you” and “your” instead. This puts the focus on the reader, not on your company, and gives your message a friendlier and more personal feel.

7. Focus on Benefits
Your message should focus on the benefits of your offer, like explaining how they can use it and why they’ll find it valuable. Many marketers fall into the trap of trying to sell a feature, for example a storewide 10% discount coupon, without any context.

8. Be Concise
Most people typically won’t spend a lot of time reading through marketing emails. They’ll just skim them over for key points, so resist the urge to write a short story. Keep your message concise so readers can quickly decide if they’re interested in your offer and then click for more details.

9. Be Human
Let your personality come through in your messages so your readers feel like they’re talking to another human being and not a faceless corporation. This can help develop a much more personal connection with subscribers.

10. Your Call to Action
Your message should include a call to action, be sure to make it as obvious as possible as it’s the key thing you want your readers to see. You can do this with good design and use of color, but also consider that some readers may not be seeing your images or fancy HTML, so your plain text version should also have a clear call to action.

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New Low-Cost, High-Quality Cloud Hosting Platform Launches

Toronto, Canada – March 28, 2016 – eMoneyHosting has announced today the immediate availability of its new low-cost, high-quality cloud hosting platform. eMoneyHosting has partnered with Google to offer its customers the superior power and reliability of the Google Cloud Platform.

“Building our new system on the Google Cloud Platform was an easy choice,” says eMoneyHosting founder Paul Ponna. “We love the flexibility it gives us, as well as the many great services we can offer to our customers.”

The Google Cloud Platform consists of a modular collection of many different services. The Compute Engine lets users perform tasks on virtual machines, and the App Engine is complete Platform as a Service solution. Cloud Storage offers highly available, fast global access to data, and Cloud Datastore and SQL are high performance database solutions.

“It’s a great time for us to enter the market right now as cloud computing provider. More and more companies are moving away from on-premises datacenters and embracing the cloud. Forecasts show explosive growth with no signs of slowing down,” says Paul Ponna.

A recent survey from 451 Research found that 29% of businesses surveyed are currently utilizing the cloud in some way, and that’s expected to almost double within two years to 57%. "That really says to me, we have crossed over from brave, risk-taking early adopters to the mainstream," says Andrew Reichman of 451 Research.

According to a Transparency Market Research report, in 2011 the cloud computing industry was worth $81 billion. By 2014, it had increased to $149 billion. Estimates now predict that figure will jump to $205 billion by 2018.

There are many good reasons why companies both large and small have been moving to the cloud. Everyone wants to save money by reducing the need for expensive on-site IT infrastructure: racks of servers that constantly need to be upgraded, power and cooling, and support staff to maintain everything. Cloud-based servers are more reliable and offer better uptime, with multiple servers available to rollover to seamlessly in case of failure and distribute the workload during busy times so users never see a slowdown.

“Our clients will be amazed when they see just how inexpensive our plans are,” says Paul Ponna. “Our partnership allows us to offer some of the most competitive rates you’ll find on the market, and we’re passing along some great savings to our customers.”


About eMoneyHosting

eMoneyHosting is a proudly 100% Canadian owned and operated company offering cutting edge Platform as a Service cloud computing services to businesses of all sizes. For more information, please visit their website at

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eMoneyHosting Launches Platform as a Service Cloud Platform

Toronto, Canada – March 25, 2016 – eMoneyHosting is latest entry into the rapidly expanding world of cloud computing. Poised to become a leading Platform as a Service (PaaS) provider, eMoneyHosting is powered by Google servers, an industry leader in cloud computing infrastructure.

In a recent report from analyst firm Gartner, cloud computing is predicted to become a $204 billion industry in 2016. “With a compound annual growth rate of 23.5%, that’s five times faster than the technology market overall, and Platform as a Service is expected to be one of the fastest growing categories” says Paul Ponna, the founder and CEO of

"The market for public cloud services is continuing to demonstrate high rates of growth across all markets and Gartner expects this to continue through 2017," says Paul Ponna. "This strong growth continues to reflect a shift away from legacy IT services to cloud-based services, due to increased trend of organizations pursuing a digital business strategy."

Cloud adaption is strong as business-to-business research firm Clutch has recently reported 90% of businesses surveyed plan to increase their spending on cloud computing by as much as 30% this year, with almost half listing the efficiencies of cloud computing over on-premises as the number one reason for the switch.

Paul Ponna, the CEO of eMoneyHosting, also claims that utilizing Platform as a Service allows companies to quickly and easily create web applications tailored to their needs, eliminating the need to purchase and maintain software and hardware themselves.

By choosing Platform as a Service, companies also gain access to a centralized web-based environment that encompasses all areas of an application’s development from the initial design, to testing, to deployment, and finally hosting and maintenance. Development team collaboration tools simplify project management and communication allowing many different developers to work on a single application simultaneously. All this with the automatic scalability that comes with using a cloud computing platform.

“Whether you’re a large enterprise, a small business, or an individual developer, anyone can benefit from the rapid development and deployment of apps to secure and highly available cloud computing platform,” says eMoneyHosting CEO and Founder Paul Ponna.

“Established companies running on older in-house legacy systems are struggling to keep up with new startups who are taking advantage of agile and low-cost cloud computing technologies” says the excited founder Paul Ponna who has over 10 years of experience in Webhosting and application development.

About eMoneyHosting

eMoneyHosting is a proudly 100% Canadian owned and operated company offering cutting edge Platform as a Service cloud computing services to businesses of all sizes. For more information, please visit their website at

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